If you ever thought a custom project was going to take too long, too delicate, or out of your budget, you might be surprised to learn just the opposite. STARK staffers around the country share how they’re helping designers use custom in their projects to create one-of-a-kind rugs, wall-to-wall carpet, and more for their clients.
“Custom projects can take as little as two months, plus shipping time. One of my clients loved the color of the Hasana – Charcoal broadloom but wasn’t keen on the stripe pattern. We took the color they preferred and created a solid broadloom carpet, delivering the finished product within that timeframe.”
“One of the quickest options to expedite a custom order is by selecting an existing design and simply changing the colors. STARK has thousands of designs available in our showroom and through our recoloring tool, making it easy to create something custom without starting from scratch. Additionally, our Allegro Quick Ship (hand-tufted) and Allegro Wilton programs are designed for faster turnaround, with production taking 4–7 months, which includes shipping.”
“Many of my designers are ordering custom STARK Acrylic Performance (SPA). Once designers and their clients feel how soft and comfortable it is, the sky is the limit, and they are using it in every room in the house in wall to wall and area rugs.”
“While organic materials always have their own special flair, the construction options of SPA have even seasoned experts checking the content twice because it looks and feels so similar. SPA can be made to mimic many materials and construction techniques.”
“Cleanability is the number one durability issue that my designers ask for, and SPA is so durable that it can be cleaned with a Clorox mixture. We provide a client with the instructions when they purchase this product.”
“We offer a lot of flexibility on price points, especially with hand-tufted rugs. For example, if a client wants a high-end handmade rug, we can often translate the design into a hand tufted option to fit their budget. Additionally, for designs that use silk and wool, we can adjust the content and material selection to create a similar look at a more accessible price, like using silky nylon instead of silk.”
“While there can be some differences if materials are changed, we make sure the client understands that we’re creating a close replication of their desired rug. The result will still achieve their design goals. Additionally, we provide samples for approval—and the order is fully refundable if the client isn’t satisfied.”
